Catherine Vaindorf

Catherine Vaindorf

As a child, Catherine Vaindorf loved to visit her grandmother, who was an artist. "I have very early memories of paint and turpentine and really loved to go to my grandmother’s place and savour the smell there and look at all of her things". Whilst at high school Catherine decided to become a photographer when she had finished her studies. "I loved to shoot pictures and develop them myself and my father even built me a darkroom that I could use at home". It was only in secondary school that Catherine realised that she liked to build models and create exhibitions, much thanks to an encouraging teacher who also convinced her to apply for a preparatory course in interior design at the London College of Printing. After further study at Central Saint Martins College of Arts and Design followed by a further year studying photography at GFU in Stockholm, she got a job as interior design assistant for the newspaper Sköna Hem. "It was a job that I didn’t think existed in the real world. I could go to work and play, how amazing is that?!" After a spell as a fashion assistant at the magazine Damernas Värld and then as a freelance assistant, Catherine started working as a stylist and prop-stylist for clients such as Samsung, Coop, TV4, Skandia, Lumene and Cervera. "I really like the variations in my profession where one assignment is never the same as another. For example, I remember once we had to build an archaeological site in the studio and we’d already trucked in a ton of sand but realised that we needed half a ton more. So off we drove to the nearest sand-merchants, bought twenty-five 1kg sacks of sand and loaded them into the car. We got the job done, the customer was happy and unaware of all our hard work. But after a five-hour photo shoot I had lost my voice because of all dust and couldn’t talk for two days! Completely crazy but fun!"

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