Ylva Bergqvist

Ylva Bergqvist

When people ask me what I am doing, I say I work with food communication. I love all parts of it - to find the props, develop recipes, write articles, make concepts, cook and style photos - and think I have the best experience. I am a trained chef but I also have a diploma in marketing and journalism. For several years I worked as a product manager at the largest dairy company in Sweden. I missed being creative and went to art school, but then I missed working with food. Nowadays I don´t miss anything and I just love it. I like to tell stories and create pictures that are beautiful and interesting, but I also aim to get the flavors, textures and aromas felt through the camera lens. For me it is also important that the pictures are delightful and inviting, just as a good meal should be. I want to create cravings. Here you can find my recipes: www.welldone.se

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