Andreas Samuelsson




Letters, stylized objects, symbols and details are important elements of Andreas Samuelsson’s creativity. He likens his way of working to a musician sampling audio clips. "I like to put the pieces together and build up pictures quite freely", he explains. "The goal is to break down an image so that it becomes as pure as possible." Inspiration can come from Japanese arcade games, a cup of coffee, jazz music and swimming. Sometimes he will also look at old record and book covers, flyers, packaging, stickers or film graphics and try to recreate them with a personal touch. After graduating from Berghs School of Communication in 2004 Andreas started his own company. Since then he has worked with a variety of both Swedish and international projects, producing newspapers and fashion illustrations, prints for various clothing brands, paper collages, wallpaper collections, hand-drawn fonts, exhibitions and books. Andreas has also, as part of an international group of 25 illustrators, been involved in the UNICEF charity project "Animalphabet", a tribute to the letter. Clients: The New York Times (US), Nike 6.0 (US), AiAiAi (DK), Bang (SWE), Adidas (GER), Dagens Nyheter (SWE), Weekday (SWE), Arkitip (US), Analogue Books (UK), Rollo Press (CH), Insound (US), We Are What We Do (UK), Human Empire (GER), Graniph (JP), Anorak Magazine (UK), Kanal 5, Kanal 9 (SWE), Amusement Magazine (FR), Headspin Recordings (SWE), Howies (UK) and many more.