CONTACT AGENT Sara Sinnby
Matilda Lindeblad proves the old adage that the apple doesn’t fall too far from the tree. She grew up on the Swedish west coast in a home greatly influenced by art and design. Both her parents worked as creatives in the fashion industry and at first Matilda chose to follow in their footsteps. For several intensive years in the nineties she worked as an assistant and as a fashion photographer in London, New York and Paris. She also found time to reject an offer of a permanent job as studio manager for Irving Penn in 2001 before deciding to return to Sweden. This time to Stockholm, where one of her first high-profile projects was "Faces Towards the World" - a series of portraits of mannequins using imagery taken from 1940s Soviet propaganda - that were projected in large format onto the facade of the Medborgarhuset civic center. At the same time, she was also designated a Hasselblad Master alongside other notable photographers such as Anton Corbijn. Now, 15 years later, still based in the capital of Sweden, she has established herself as one of the country's leading food photographers with an exceptional sense of colour & design and a nose for trends. Her images are characterised by high quality with tremendous precision in every little detail and nothing left to chance. "I changed my photographic direction as early as in 2002. Partly because I’ve always had a strong passion for food, but also because the way in which food photography was being used changed a lot at that time. Pictures gained an increased status, received more exposure and reached new creative heights. I've always liked to work with details, something which I can express through my still-life food pictures" says Matilda. For the last few years she has run "Matstudion" (The Food Studio) in an industrial building on Kungsholmen. "The studio is like a dream for someone like me who loves using natural light in my photography. The northern light streams in through the large windows and creates a fantastic working environment." Among her clients are both food magazines and advertising agencies, but also the Gothenburg Opera and Stockholm’s Fotografiska Museum - where she also holds courses on "Creative food-photography." Matilda has also produced the artwork in Arla's cookbook series on the four seasons.